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Privacy Policy

Last updated: November 27, 2025

Introduction

Welcome to Vibe, a city discovery application that helps you find places that match your unique vibe. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, store, and protect your information when you use our vibe-matching technology and location-based services.

Vibe analyzes your preferences, mood inputs, and behavioral patterns to calibrate a personalized vibe profile and match you with places that share similar characteristics. This policy will inform you about your privacy rights and how the law protects you.

Information We Collect

Personal Information

  • Identity Data: Name, username, profile picture, date of birth
  • Contact Data: Email address, phone number
  • Account Data: Login credentials, account preferences, saved settings

Location Data

  • Real-Time Location: Precise GPS coordinates when you use the app to find nearby places
  • Location History: Places you've visited, check-ins, and location patterns
  • Movement Data: Routes, travel patterns, and frequency of visits to specific areas
  • Geofencing Data: When you enter or exit specific zones or neighborhoods

Vibe Calibration Data

To create your personalized vibe profile, we collect and analyze:

  • Mood Inputs: Your mood selections, energy levels, and emotional state indicators
  • Preference Data: Likes, dislikes, favorite place types, atmosphere preferences
  • Behavioral Patterns: Time of day preferences, frequency of visits, duration at locations
  • Interaction Data: Places you save, share, rate, or review
  • Search Queries: Keywords, filters, and search terms you use
  • Contextual Signals: Weather preferences, crowd size preferences, noise level tolerance

Device and Usage Data

  • Device Information: Device type, operating system, unique device identifiers
  • App Usage: Features used, time spent in app, interaction patterns
  • Technical Data: IP address, browser type, time zone settings, app version
  • Performance Data: Crash reports, error logs, app performance metrics

Social and Communication Data

  • User-Generated Content: Reviews, ratings, photos, comments you post
  • Social Connections: Friends or contacts you connect with in the app
  • Communication Data: Support messages, feedback, and correspondence with us

How We Use Your Information

Vibe Matching and Personalization

  • Vibe Profile Creation: Analyze your inputs to build a personalized vibe profile
  • Place Matching: Match your vibe with venues that share similar characteristics
  • Recommendations: Provide personalized place suggestions based on your current mood and preferences
  • Pattern Recognition: Detect patterns in your preferences to improve matching accuracy
  • Contextual Awareness: Adjust recommendations based on time, weather, and location context

Service Delivery

  • Provide core app functionality and location-based services
  • Display nearby places that match your vibe
  • Enable navigation to selected venues
  • Save your favorite places and preferences
  • Facilitate check-ins and social features

Service Improvement

  • Analyze usage patterns to improve vibe-matching algorithms
  • Test new features and functionality
  • Conduct research and statistical analysis
  • Identify and fix bugs and technical issues
  • Optimize app performance and user experience

Communication

  • Send you notifications about places matching your current vibe
  • Provide customer support and respond to your inquiries
  • Send service updates and important announcements
  • Share promotional content (with your consent)

Safety and Security

  • Detect and prevent fraud, abuse, and security incidents
  • Enforce our Terms of Service
  • Comply with legal obligations and law enforcement requests
  • Protect rights, property, and safety of Vibe, our users, and the public

How We Share Your Information

We Do NOT Sell Your Personal Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We May Share Data With:

  • Service Providers: Cloud hosting, analytics, customer support tools (under strict confidentiality agreements)
  • Venue Partners: Aggregated, anonymized data about vibe patterns (never individual user data)
  • Business Partners: With your explicit consent for specific features or promotions
  • Legal Requirements: When required by law, court order, or legal process
  • Business Transfers: In connection with a merger, acquisition, or sale of assets (users will be notified)
  • With Your Consent: When you explicitly authorize us to share specific information

Location Data and Permissions

Why We Need Location Access

Location data is essential to Vibe's core functionality. We use it to:

  • Show you nearby places that match your vibe
  • Provide accurate navigation and directions
  • Understand location-based vibe patterns
  • Deliver location-specific recommendations

Your Location Controls

  • Permission Required: We only access location when you grant permission
  • While Using App: Location only collected when app is open and in use
  • Background Access: If enabled, allows continued location services when app is backgrounded (can be disabled anytime)
  • Disable Anytime: Revoke location access through device settings (may limit app functionality)
  • Location History: Delete your location history from app settings

Data Retention

We retain your information for as long as necessary to provide services and fulfill purposes outlined in this policy:

  • Active Accounts: Data retained while account is active
  • Vibe Profile: Preference data retained to maintain accurate vibe matching
  • Location History: Retained for 12 months, then aggregated and anonymized
  • Usage Analytics: Aggregated data retained indefinitely for service improvement
  • Legal Requirements: Some data retained longer to comply with legal obligations
  • Account Deletion: Most data deleted within 30 days of account deletion request

Data Security

We implement industry-standard security measures to protect your data:

  • Encryption: Data encrypted in transit (TLS/SSL) and at rest
  • Access Controls: Strict employee access limitations based on need-to-know
  • Secure Infrastructure: Data stored on secure, industry-leading cloud platforms
  • Regular Audits: Security practices reviewed and updated regularly
  • Anonymization: Personal identifiers removed from analytics data
  • Incident Response: Procedures in place to respond to security breaches

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to protecting your information.

Your Privacy Rights

You Have the Right To:

  • Access: Request a copy of all personal data we hold about you
  • Correction: Update or correct inaccurate information
  • Deletion: Request deletion of your account and associated data
  • Portability: Receive your data in a machine-readable format
  • Restriction: Limit how we process your data
  • Objection: Object to certain data processing activities
  • Withdraw Consent: Revoke previously granted permissions
  • Opt-Out: Unsubscribe from marketing communications

How to Exercise Your Rights

To exercise any of these rights:

Children's Privacy

Vibe is not intended for users under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected data from a child under 13 without parental consent, we will take steps to delete that information promptly.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with this privacy policy and applicable laws.

Third-Party Links and Services

Vibe may contain links to third-party websites, services, or venues. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies before providing any information to them.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes:

  • We will update the "Last Updated" date at the top of this policy
  • We will notify you via email or in-app notification
  • For significant changes, we may require you to review and accept the updated policy
  • Your continued use after changes constitutes acceptance of the updated policy

California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

  • Right to know what personal information is collected, used, shared, or sold
  • Right to delete personal information
  • Right to opt-out of the sale of personal information (we do not sell your data)
  • Right to non-discrimination for exercising your privacy rights

European Privacy Rights (GDPR)

If you are in the European Economic Area, you have rights under the General Data Protection Regulation:

  • Legal basis for processing (consent, contract, legitimate interest)
  • Right to lodge a complaint with a supervisory authority
  • Data protection officer contact information available upon request
  • Automated decision-making disclosures regarding vibe-matching algorithms

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices:

Email: privacy@vibe-app.com

Contact Form: Submit a privacy inquiry

Response Time: We aim to respond within 30 days